Forms: The Good, the Bad, and the Beautiful

No one likes to fill out forms on websites: they can be unclear and time consuming. When shopping online, completing the contact form often is the longest and most frustrating step! As a business owner, it’s important to collect information to process orders, but it’s even more important to build a relationship with your customers so that they come back to your site! Our product can help you do just that.

Here’s news you don’t hear every day: your customers don’t come to your site just because of the product you sell or the service you provide. Sadly, you have a lot of competition out there, and more than likely they can get a similar product or service elsewhere, maybe even cheaper. The truth is, you will probably win a lot of your customers because of great customer service, and because your WordPress site is easy to use and understand.

Your clients want your product: and are willing to pay for it. They shouldn’t have to jump through hoops to submit their information to you: they should know what exactly you’re requesting, and why it’s important to their transaction. Your clients are smart enough to know that collecting more than that is unnecessary and a waste of their time, and they simply won’t fill contact forms out. Explaining to your clients which fields are required (i.e. email address) and which fields are not (i.e. home phone number) allows them to see right away what information they want to share with your business, and what information they want to keep to themselves. This is also a great way to show that you value their privacy and time.

How to use validation to make forms more user friendly

When it comes to forms, it’s simple things that go a long way. For instance, your clients will appreciate a simple validation message that lets them know exactly what information is needed. Simple phrases like, “Please enter your phone number to let us contact you”, is more descriptive and polite than, “This field is required”. Our WordPress contact form plugin is unique in that there are three ways you can describe a field: you can use a basic field label, like “Name” or “Phone Number”, you can use a description, like “XXX-XXX-XXXX” to indicate a phone number, or you can use an actual validation message like the one described above.

Collecting relevant information is important to you and your business as well: having fields on the forms that collect only relevant data helps you understand your clients’ needs, and then meet them. From there, you’re able to maintain records and databases that are specific to your business. Meeting customer demands is that much easier when you are able to keep adequate records that are easy for you to understand.

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